Cookie
Policy

May 12, 2026

Scope

This Cookie Policy applies to Forward Air Corporation along with its affiliates and subsidiaries (collectively, “Forward Air.” “we,” “us,” or “our,”).  It governs the use of cookies and similar tracking technologies on the websites, branded sites, partner portals, and mobile applications that Forward Air operates or controls and that link to this Policy (collectively, the “Websites”).

This Policy explains the categories of cookies and similar technologies we use on the Websites, the purposes for which we use them, the parties that may set them, and the choices available to you. It should be read together with our Privacy Notice, which describes how we process personal information more broadly.

Your Choices and Consent

Where required by applicable law, we will obtain your consent before placing non-essential cookies and similar technologies on your device. Strictly necessary cookies are placed without consent because the Websites cannot function properly without them.

You can review the categories of cookies in use, accept or reject non-essential cookies, and change your preferences at any time through the cookie preference center available on each Site. You may also control cookies through your browser settings, although browser controls are typically less granular than the preference center and may affect more functionality than necessary.

For users in California and other US states that recognize an opt-out preference signal, Forward Air honors the Global Privacy Control (GPC) signal as a valid request to opt out of the sale or sharing of personal information through cookies and similar technologies, where applicable.

If you are located in the European Economic Area, the United Kingdom, Brazil, or another jurisdiction where prior consent is required for non-essential cookies, you may withdraw your consent at any time through the preference center. Withdrawal does not affect the lawfulness of processing carried out before withdrawal.

What are Cookies and Similar Technologies?

Cookies are small text files or image files that are stored on your computer or other device when you visit a Website. Cookies help the Website function properly, recognize you across pages and visits, remember your preferences and login details, and understand how you use the Website.

We may use web beacons (or clear GIFs) and other similar technologies in addition to, or in combination with, cookies. A web beacon is typically a small graphic image embedded in Website or an email that helps us understand visitor behavior.

Cookies can be distinguished based on their origin, function, and duration. By origin, some cookies are set directly by Forward Air on the Website you are visiting (“First-party” cookies), while others are set by service providers and other organizations whose content or functionality is embedded in the Website, such as analytics providers, advertising networks, and social media platforms (“Third-party” cookies). We do not control the collection or further use of data by third parties; please review their privacy notices for details.

Categories of Cookies We Use

By function and duration, the cookies we use fall into the following categories:

• Necessary cookies are necessary for the technical operation of the Website (e.g., they allow you to move around the Website and use its functions).
• Performance cookies collect data about the performance of a Website, such as the number of visitors, time spent on the Website and error messages, to help us improve performance and user experience. In addition they improve the usability of the Website by remembering your choices (e.g., language, region, login details, etc.).
• Tracking cookies are temporary cookies that are deleted when you close your browser, while persistent or permanent cookies remain on your device until you delete them manually or until they are deleted by your browser, depending on the duration specified in the persistent cookie file.

For more information about cookies generally, please visit www.allaboutcookies.org. Please note that Forward Air has no affiliation with this site and is not responsible for its content.

How We Use Cookies

We may use cookies to:

• Operate, maintain, and improve the use, security, and functionality of our Website;
• Tailoring our Website and products to your needs and preferences;
• Process your inquiries and requests;
• Analyze the use of our Website and to compile anonymous and aggregated statistics; and\
• Where you have consented, deliver targeted content and advertising, and measure the effectiveness of our marketing.

Without your consent, we do not use cookies to build profiles about you for advertising or to make automated decisions about you.

Third-Party Cookies

Some cookies on the Website are set by third parties that provide services to Forward Air. These third parties may collect information about your use of the Website and combine it with information they collect from other sites and services. The processing of personal information through these cookies is governed by both this Policy and our Privacy Notice, and, in some cases, by the third party’s own privacy notice.

Many Forward Air Websites use Google Analytics, a web analytics service provided by Google LLC (“Google”). Google Analytics uses cookies to help us analyze how visitors use the Website. Information generated by these cookies, which may include your IP address (typically truncated where supported), is transmitted to and stored by Google on servers in the United States and other countries.

Google uses this information to evaluate use of the Website, compile activity reports for us, and provide related services. Google may transfer this information to third parties where required by law or where third parties process the information on Google’s behalf. For more information, see Google’s Privacy and Terms at www.google.com/policies/privacy. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on, or by rejecting analytics cookies through our preference center.

Managing Your Cookie Preferences

The most reliable way to manage non-essential cookies on the Website is through the cookie preference center, accessible via a link in the footer of the main page and via the cookie banner when you first visit. You can change your preferences at any time.

Most web browsers are set to accept cookies automatically. Depending on your browser type, you can set it to notify you before accepting cookies or to refuse them. For more information, press the “help” (or similar) button in your browser.

Opt-out preference signals. As described earlier, Forward Air recognizes the Global Privacy Control (GPC) signal where required by applicable law.

You can also limit interest-based advertising on your mobile device through your device settings.

Disabling cookies may affect your experience on, and the functionality of, our Website.

If you use different devices to access our Website, you need to ensure that each browser on each device is configured to match your cookie settings.

For more information on how to manage cookies, please visit www.allaboutcookies.org/how-to-manage-cookies. Please note that Forward Air is not affiliated with this site and is not responsible for its content.

Updated to This Policy

We may update this Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. The effective date at the top of this Policy indicates when it was last revised. We will provide notice of material changes as required by applicable law, including by re-displaying the cookie banner where appropriate.

For questions about this cookie policy, please contact privacy@forwardair.com